How Businesses Can Make Call Holding More Enjoyable – and More Profitable – Through Queue

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As a business owner, there is no doubt that you are constantly thinking of ways to make your business more profitable and gain new customers. But did you know that it takes seven times more effort to find a new customer than it does to upsell to an existing one? The question is, how do you go about convincing and enticing your already existing customers to continue to buy into your business, or to increase their current spend? The answer lies in telephonic queue marketing! This is what you need to know:


  • What is Queue Marketing? 


When your customers call you, they are already generally in a buying frame of mind. In short, with the right approach, they are more likely to find themselves feeling keen to take advantage of an offer presented to them. Queue marketing works by playing a recording to the customer over the phone while they are waiting to speak to someone. You can use queue marketing to advertise anything, from a special to a new rewards program in store.


  • The Secret to Successful Queue Marketing 


So many things go into making your queue marketing efforts successful. Firstly, it is important to keep the message you want to communicate short, sweet, and to the point. You will also want to use a pleasant sounding voice that your customers will be able to relate to. The quality of the recording also needs to be high to ensure the customer hears every word. Ultimately, you will need the help of the queue marketing and call-handling experts. You will need the help of On-Hold Technologies.


Interested in learning more about how queue marketing and on-hold advertising could benefit your business? Then do not hesitate to get in touch with our team.

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