Did you know that it costs seven times more to get a new customer than to keep one? You spend a lot of time and energy getting new customers, but how much effort are you spending on keeping them? One way to improve customer retention and create a “stickier” relationship, while growing your business, is by selling more to your existing customers.
Business owners and managers are frustrated that employees are not cross-selling or promoting other services, even after providing incentives to do so. Not everyone has the personality of a salesperson. Most people feel uncomfortable selling. Even the owners/managers aren’t cross-selling as much as they would like. Why? Most times it’s because they are focused on assisting the customer. What if there were a way to tell every caller about a product/service you want them to know about? Now there is….it’s called Queue Marketing… from On-Hold Technologies.
Why the name Queue Marketing? Remember the last time you went to the grocery store? On the right side of the checkout aisle they have candy; on the left, magazines. The checkout lane is some of the most valuable real estate in the store because that’s where they increase the average ticket with impulse buys. When a customer or prospect calls you, before the phone rings in your business, they are in the same “queue” and are already in a buying frame of mind. It’s the perfect opportunity to play a 15-second message about another product/service or, simply, why your company is the better choice.
- Restaurants: Promote appetizers/desserts, Happy Hour, Sunday brunch, live entertainment, catering
- Distributors: promote inventory that’s not moving, introduce new products
- Retail: Offer specials, upcoming guest speakers, remind them that financing is available
- Service businesses: Prompt inquiries about a product/service with the goal of booking a free consultation
Queue Marketing clients are getting incredible results because every caller hears the message with the option to bypass it if they prefer.
Call 800-599-8119 to see if Queue Marketing is a good fit for your business!
